Every family has a story, let us be a part of yours

Why choose Family Choice Surrogacy as your agency?


Our Matching Process

Family Choice has created a proprietary matching system, called Perfect Choice, that will better match the goals and outcomes of both the Intended Parent(s) and the Surrogate.  This allows us to create more successful matches and alleviate some of the later legal negotiations and philosophical differences that can potentially break down a match relationship later down the journey.

Our Qualification Process

 Family Choice has a strict qualification process for our carriers. All gestational carriers must meet, at a minimum, the ASRM guidelines.  In addition, our carriers are psychologically and medically cleared BEFORE we even present them for matching.

Surrogate Mentor Program

Family Choice has established a surrogate mentor program to guide our surrogates through their journeys.  Our surrogate mentors are trained in the Family Choice matching process and have a passion for helping others through this journey.  Our mentors include medical professionals, social workers, interpreters, and previous Intended Parents in the mentor program who will be there to assist our surrogates every step of the way.

Advisory Council

Family Choice has collaborated with industry professionals to routinely advise on the ever-changing world of assisted reproduction and surrogacy.  Our council includes Reproductive Endocrinologists, Mental Health professionals, legal professionals and other industry experts.

Personal Touch and Understanding

Family Choice will be there to navigate Intended Parents and Surrogates through every step of the way. FCS Program Director, Leah Potter, has intimate knowledge of the process as someone who has experienced her own infertility journey. This invaluable perspective ensures that Intended Parents and Surrogates are as prepared as possible and offers an unmatched level of insight and support to the parties.

Unlike many agencies, Family Choice does not employ legal counsel who represents one party. We work with independent legal partners to ensure all parties are represented, enabling us to remain a neutral guide for all involved.


Family Choice’s leadership has over fifteen years of combined experience as reproductive technology professionals. This is a rare quality when working in such an emerging and innovative area, and allows us to provide an advanced level of service to our clients. We have worked with clients from all over the world and have encountered a multitude of scenarios, therefore enabling us to utilize our unique insight and experience to benefit Family Choice Intended Parents and Surrogates.

International Expertise

Family Choice is fluent in four languages: Russian, French, Spanish, and English. We also have Mandarin translators on staff.   Family Choice leadership has worked with clients from over 20 countries, and are not only familiar with the intricacies of international surrogacy journeys, but also thoroughly enjoy working with foreign Intended Parents to help their family-building dreams come true.

Exclusive Benefits for our Carriers

  • Gestational Carriers will receive family and estate planning to ensure their family is protected throughout the journey.
  • All surrogates will be provided a life insurance policy to safeguard their family.
  • Carriers choose their own compensation.  We don’t believe in a “one size fits all” approach to compensation.  We will assist you with choosing a compensation package that’s right for you.  

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Your family. Your choice.